DSLRU Lessons Learned

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For a while now, I’ve been part of an educational photography site called DSLRU (DSLR University). It was essentially like the iTunes store for photographic learning material, having a mix of video, text, and downloadable content (like Photoshop actions). The main idea was that you’d own any content you purchased, unlike other subscription sites, and that the content would be available in low-cost chunks so that you could buy just what you wanted.

Unfortunately, we recently decided to shut the site down because we weren’t breaking even from it and didn’t see a viable way to increase our business. I wanted to share my experience in case anyone else finds it helpful.