You might have noticed numerous websites “going dark” a few weeks ago to protest the anti-piracy bills, Stop Online Privacy Act (SOPA) and Protect IP Act (PIPA). I seriously doubt that Google or Wikipedia have any desire to promote IP theft, but they did have valid issues about the way those bills implemented that IP protection and the unknown technical, economical, and socio-political ramifications. And when push comes to shove, people care more about uninterrupted Facebook access than they do about protecting a studio’s content, plus as we saw with the music industry, the people trying to protect their IP often come across as villains. We as an industry need to create a reason for people to care about stopping piracy. Gamification can provide that incentive.