Naza Mode and the Phantom 2

Out of the box, the Phantom (and Vision) ship in a very simple mode. Flight is heavily GPS-assisted, and if you let go of the controls, the quad will try to stay where it is (wind/battery-permitting). Inside the Phantom is a flight controller, the Naza-M, which enables this type of flying. (You can actually buy the Naza-M by itself and put it on another quad.) However, there are other flight modes on the Phantom (don’t worry–they’re not all scary manual!) and extra controls that you can enable by switching from the simple mode to Naza mode.

Getting Started with the DJI Phantom 2

A few years ago, I started thinking about using a quadcopter to carry a camera, as I was planning on going to the arctic, wanted aerial footage, and a “real” helicopter was $100k/week. That trip didn’t happen and technology’s changed a _ton_ since then! I’m heading to the arctic this summer, and I decided it was time to plunge into a camera-carrying quadcopter.

The DJI Phantom 2 with no mounts attached.

The DJI Phantom 2 with no mounts attached.

Product/Market Fit

Earlier this year, I was doing some product consulting work at a startup. They’d been working on their app for a while, yet they essentially had no users and didn’t understand why. The new VP of Marketing and I quickly found that there was no product/market fit or path to one: product development was based on guesses for varying target audience needs, ranging from consumers to enterprise, depending on which person in leadership had the best argument that week. The CTO, who wasn’t familiar with the idea of product/market fit, believed that they had no users because they didn’t advertise the app, and if they pulled the marketing lever, everyone would flock to the app.